Sponsorship Campaigns offer a meaningful way to engage community partners, recognize local businesses and organizations, and generate valuable support for your programs and events. This guide will walk you through how to create a successful Sponsorship Campaign that strengthens community relationships and drives lasting impact.
Steps for Creating a Sponsorship Campaign:
1. Select Create Campaign
In your Campaigns Tab select the blue Create Campaign button in the upper right corner of your screen. Select the Sponsorship option to start from scratch or search/choose a specific Sponsorship Campaign Template.
2. Enter Campaign Overview Information
Title:
Use this field to give your Sponsorship Program a clear, descriptive name — for example, “Concerts in the Park Sponsorships” or “Annual Community Sponsorship Opportunities.” Choose a title that clearly reflects the type of sponsorships available and the initiative they support.
Description:
In this section, describe the purpose and goals of your Sponsorship Program. Explain how sponsorships make an impact, what community or organizational initiatives they support, and why businesses or individuals should get involved. This is your opportunity to showcase the value of participation and inspire sponsors to join in making a difference.
Add Guidelines:
Outline any program guidelines such as sponsorship levels, recognition benefits, eligibility criteria, or payment timelines. Clear guidelines help set expectations, ensure transparency, and make the process simple for potential sponsors. This section can also remain blank.
Add Dates:
If your sponsorship program runs on a specific timeline, use this section to include important dates — such as application deadlines, campaign launch dates, or sponsor recognition events. You can also leave these fields blank.
Campaign Map:
This feature is typically not enabled for sponsorship programs, as there are no physical items to display on a map. However, if your program includes sponsored assets or locations (such as park benches, event spaces, or community installations), you can choose to enable it to help sponsors visualize their impact within the community.
3. Add Photos & Documents
Add high-quality photos to the Campaign and any support campaign documents. Below are a few options for the types of photos and documents to include:
- Photos from previous events
- Themed photos
- Photos of items being sponsored (banner, event image, etc.)
4. Choose Who Should Receive Notifications
When creating a campaign, you must have a notification recipient. The notification recipient is the designated person who will automatically receive email alerts when someone participates in the campaign. To learn more about managing notifications, click here.
5. Enter Settings Information
Select Disbursement Account:
Select the disbursement account to indicate where collected funds should be routed. This ensures the SeeMyLegacy Finance team deposits campaign contributions into the correct account.
Generate Tax Receipt:
The generate tax receipt option will determine if a participant receives a tax receipt automatically upon purchase. If enabled, the email will automatically be sent. If it's not enabled, the email will not send. Click here to view an example of a tax receipt.
Note: All contributions to cities + non profits are tax deductible if for the public benefit. Supporting article for reference.
Generate Public Recognition Cards:
Enable this option to automatically create public recognition cards for each donation. These cards will appear publicly, allowing contributors to be recognized for their support.
Campaign Visibility:
Use this setting to control who can view your campaign:
-
Private:
Keeps your campaign hidden from the public. -
Public:
Makes your campaign visible and accessible to your community.
6. Add Sponsorship Options
Add, edit, sort, or remove Sponsorship Options to keep your offerings current and organized
Add Sponsorship Options:
Easily add new sponsorship options to your program by selecting the “Add Sponsorship Option” button. Need more guidance? Click here for the complete guide for step-by-step instructions.
Once your Sponsorship Options are added, you can sort, edit, or remove them at any time to keep your list organized and up to date.
7. Save and Create Your Sponsorship Program
Once you have filled in all of your program details, create your Sponsorship Campaign by hitting Save. After saving you can review your new Sponsorship Campaign or go back to the Campaigns Tab.
Sponsorship Examples
Explore our template library filled with inspiring sponsorship campaign examples—click here to browse and find the perfect fit for your needs!